Friday, December 26, 2014

12 sins of Christmas marketing

This article is not written by us but by Amor Maclang. I just found this interesting to read. Full context can be found here and here.

On the 1st day of Christmas, your brand is guilty of… Negligence
Also known as "The early turtledove gets the worm.”
On the 2nd day of Christmas, your brand is guilty of… Insincerity
Also known as “Frosty the frigid brand”
On the 3rd day of Christmas, your brand is guilty of… Ambiguity
Also known as “A vague wish list”

On the 4th day of Christmas, your brand is guilty of… Hardheadedness
Also known as “Failure to learn from the ghost of Christmas past”
On the 5th day of Christmas, your brand is guilty of… Being Safe
Also known as “Drinking too much of your own eggnog”
On the 6th day of Christmas, your brand is guilty of… Being Ungiftable
Also known as “Not being Santa's helper”

On the 7th day of Christmas, your brand is guilty of… Insensitivity
Also known as “Not taking care of your elves”
On the 8th day of Christmas, your brand is guilty of… Unoriginality
Also known as “Being more of the same”
On the 9th day of Christmas, your brand is guilty of… Missing Opportunities
Also known as “Not grabbing the chance to turn naughty to nice”

On the 10th day of Christmas, your brand is guilty of… Forgetting the Target
Also known as “Not marketing to the Secret Santas”
On the 11th day of Christmas, your brand is guilty of… Being Perceived as Miserly
Also known as “Scrooge-like behavior”
On the 12th day of Christmas, your brand is guilty of… Failure to Consider the Whole Year
Also known as “Not spreading the cheer, all year”

Sources: 

12 sins of Christmas marketing--Part 1
12 sins of Christmas marketing--Part 2

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